How to do SEO on a One Page Website: The 4 Efficient 2021 Strategies To Rank Pages
SEO On A One Page Website
Its actually nto everybody that wants a multi-page website. As a digital marketer, you have already had a worked experience with a company or consulted with people that only have one-page websites. And in most cases, they refuse to change because they’re like what’s wrong with my one-page website? I have everything here that I needed so no need for multi-page website that may end up frustrating me in the long run.
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Its a known fact that multi-page websites are awesomely better when it comes to succeeding with search engine optimization and should I say practicing seo even when you’re a dummy. But that doesn’t mean you can’t do well with a one-page website. I’m going to break down how to do SEO on a one-page website and succeed.
1. Optimize Each Section Of Your Page
Thinking about search engine optimization for your one page website? The first move you should take is to optimize each section of your website page. So on your website, you have a header section, you also have the body with a lot of content in the section. And you even have a footer section on the one page website. I strongly believe You want to make sure you’re optimizing each and every single space of the one page website.
So, even if you have only a one page website, you may want to consider getting it longer and longer, so that everything appear detailed. And here’s what I mean. When you’re optimizing your page, you should make sure you’re using subheadings in each section, because in the subheadings, you can use H1 tags, H2 tags, H3 headings.
No doubt this will help you add keywords and make it easier for people to skim your site easily, as well. You also want to group together keywords that are in specific sections for better rankings.
So as I mentioned how you want to optimize each section of the page, each section be assigned specific keywords that will go na long way to affect rankings, well one section could be on, I don’t know, dog food. Another section could be on cat food.
And the other part could be on shipping and getting dog food to your door and getting it on a regular basis so in that way you don’t have to keep manually reordering.
But you can also look to see the exact keywords are trending and are ranking already. And you can use tools like UberSuggest for that quick kw research. It’ll show you all the other variations that you needed to know and long tail phrases of that same term that are actually related. And you want to make sure that you add it within each part of your one page website.
2. Land And Expand Approach
So the second strategy on our list our is a land and expand approach. You should take serious note that when you perform SEO for a one page website, you will find that you will actually rank for some keywords, and you won’t rank for some other terms that you may want to rank for. And there’s a whole lots list of terms that you wish you could rank for, but you have a one page website and you need to be realistic about the whole stuff.
So how can one ensure that you’re putting the best keywords in the page that will not only drives conversions, but is going to make you the most amount of traffic or sales as well, right? So it’s about revenue and it’s about traffic.
In this way you optimize for this by login into Google Search Console, you see all the terms that you already rank for, and you look for which terms have the highest impression count and the lowest click count, take a critical look at all those stuffs and know which one to pick and make the best of, instantly.
If you think those keywords or terms are related to your product and service and they can drive massive conversions, what I would recommend that you do is you consider adjusting your page to include those terms with high impressions and clicks you found in search console. That way, you are putting the most valuable terms on the page to rank higher, this have really worked for me and its still working magic, its a goldmine that many bloggers don’t pay the needed attentions to.
So, You should include those terms in your title tag. You include those terms within your meta description.
3. Main Keyword Should Be Within Post URL
And the number three thing that you should consider doing if you’re going to do SEO on a one page website is make sure your main keyword is within your URL. I’m not talking about a subfolder, so take note. I’m talking about the root domain name. It’s been proven that the keyword in a domain name creates more clicks. So when people are searching on Google, if they see the keyword that they’re searching for in your URL, you’re more likely to get clicks to your site with hesitation.
Now when you have a one page website, there’s not too much flexibility with your URL other than your domain name. So consider picking a domain name that has a keyword. And if you don’t have one, consider changing your domain name to one that has a keyword.
4. Continually Update The One Page Website.
Now the last thing I want you to do with your one page website is continually update it. People forget to do this. Google doesn’t like ranking old, outdated websites. When people have a one page website, they don’t tend to make a lot of changes to the site, it’s really important that you make changes to your site every quarter. I’m not talking about a simple change like you change a keyword here and there. I’m talking about making big changes, adding content, deleting content, adding different images, adding videos to help explain your message clearly to your website visitors.
All these things shows Google that you’re continually updating your website, which will help you rank higher and higher in the long run. So we‘re probably going to try to get you to add in more pages. But if you have any questions, leave a comment below and I’ll answer it.
So, like I said earlier, not everyone wants a multi-page website. If you’re a digital marketer, you’ve already worked with a company or consulted with people who just have one-page websites. And in many cases, they refuse to change because they’re like what’s wrong with my one-page website? I have everything here that I need, but after going through the whole article, you should know how to setup or handle seo on a one page website and start ranking your website on first page of google.
You’re most aware that ranking your page on first page of google means continues sales if you have products of your own to sell or have other affiliate links lying on the ranking pages.